Rotosound is a well-established name in the string manufacturing industry. The strings the company produces have been used by iconic names in the musical history, such as Jimi Hendrix, John Entwistle, Roger Waters and many others.
The name Rotosound is today recognised by everyone in the industry and is a synonym for high quality instrument strings, produced by carefully selected professionals, who love what they do and ensure that each string responds to Rotosound’s quality standards.
The company has now expanded and their products are sold in over 80 countries worldwide. The iconic name is well known for being the choice of very well established, as well as up and coming musicians in the past and present, especially in the rock industry. It is also occasionally regarded as the sound of rock music.
Rotosound was established in 1958 by James How. It was initially created as a small, UK based, family-owned company. This iconic name has been around for over half a century and naturally for that time it has evolved and the values of the company have shifted and adapted. What started as a small family business, is now still in the hands of the family, but has expanded immensely. The company values of producing high-quality products have remained, but new values were also introduced – the company currently considers as equally important to innovate and constantly improve their machines. However one thing has not changed– each string is being examined carefully by a person, who is a professional in the industry and ensures that the high-quality products are ‘unrivalled in tone, tuning stability and durability’.
History and Heritage
Every company has a story behind its existence – some peculiar and some slightly more conventional. History precedes the current moment. Therefore, if the Zither (not very well-known musical instrument) was more familiar, Rotosound might have never come to be. But let us explain…
In 1952, the notion of the Zither met the attention of James How, the creator of Rotosound, in a film called ‘The Third Man’. Long story short – James How was extremely influenced by the instrument and was keen, to say the least, to learn to play it. Unfortunately for the creator of Rotosound, at the time, he could not find an instrument of this kind with the complete set of 32 strings. Even after a long and detailed search he did not manage to complete the string arrangement of this instrument. He did not give up though and instead invented a winding machine himself. The rest, as people say, is history.
Rotosound was established by James How. From what we know about the legendary history of this respectable company, we can conclude that he was endowed with a determined and creative personality. He was also clever and was skillful in diverse spheres of life – music and engineering.
Jason, who is James’s son is currently the head of the company. He has taken into his father’s footsteps and is also a wonderful musician and a skillful engineer. It is his vision that has developed further the company and has introduced the new values of constant improvement and innovation, whilst keeping the same high-quality results.
- Jimmy Hendrix
- Duff McKagan (Guns’n’Roses)
- Billy Sheehan (Mr.Big)
- Guthrie Govan
- Steve Harris (Iron Maiden)
- Roger Waters (Pink Floyd)
- Rival Sons
- Florence & The Machine
Just to name a few.